World Fuel Services

About the company

World Fuel Services is a global leader in energy, logistics, and technology solutions, serving a diverse range of industries. With a commitment to innovation and delivering exceptional value to its clients, World Fuel Services embarked on a transformative journey to enhance its digital offerings.

Project - 5 portals to 1

Role

Lead UX Designer

Timeline

9 months

Challenges

Legacy dependencies with 5 different portals with no commonality in design or adhering to any design principles
Dated and clunky UX
Several use cases to take into account per portal segment i.e Land vs Air

Goals

Take the 5 legacy portals into 1 new modern portal
Allow clients to have more control and autonomy with self service
Increase usability and overall experience with a unified and cohesive approach
Be able to spin up a new portal if needed with ease and consistency with a reusable design system

Research (leveraged existing data)

User and stakeholder interviews
Customer Surveys

Outcomes

Improved user satisfaction by 33% and reduced time on app by 14%
Increased development speed by 20%
Introduced a design processes and workflows that helped the collaboration amongst Design and Product as well Engineering