AutoNation
About the company
AutoNation, a trusted name in the automotive industry, is dedicated to redefining the car-buying experience. As America's largest automotive retailer, AutoNation's commitment to transparency, innovation, and exceptional service sets it apart. With a wide range of vehicles and a customer-centric approach, AutoNation empowers customers to find their perfect ride with confidence.
Project - Find a Store
Role
Lead UX Designer
Timeline
~2 weeks
Challenges
Multi-level branding restrictions
Tight timeline ~2 weeks
Goals
Improve conversion rates
Reduce time searching
Revamp CX/UX flow taking a mobile first approach
Increase usability and overall experience with a simplified approach
Quantitative Research (~1k visitiors a day to the search page/ ~1million monthly visitors to overall site)
Lucky Orange Heatmaps
Lucky Orange Screen recordings
Google Analytics
Learnings
Project was paused do to COVID19
