Avery Dennison
About the company
Avery Dennison is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials.
The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employed more than 32,000 employees in more than 50 countries in 2020. Reported sales in 2020 were $7.0 billion.
Organization is going through a digital transformation which brought on it’s own set of challenges. Testing and research was not part of the process and each team didn’t follow a particular process.
Team Sports E-commerce Responsive Site
Role
Lead UX Designer (+1 mid level)
Challenges
Variety types of buyers with access to unique catalogs
Strict short timeline for launch
Goals of this site
Allow suppliers and brands such as Nike, Adidas, soccer leagues & clubs (Premier, FC Barcelona etc) to order embellishments, badges and crests for their products
Speed of checkout
Increase AVG Cart Dollar amount
Use the new Design System for look and feel and consistency across the org
Desktop Wireframes
Global Design System
Role
Lead UX Designer (+1 junior, +3 mid-level)
Challenges
Making sure vendors, developers and any external folks abide by the standards set
Pushing new updates back into the design system in a manner that wont interrupt previous designs
Goals of this project
Allow each team to build web based and native apps in a consistent and reusable approach
Rapid creation of screens for proof of concepts and testing with users
Show proper usage and interactions of each component
Brand Protection 2.0 Portfolio - Inspect Mobile App
Role
Lead UX Designer (+1 junior)
Challenges
Every brand has different set of requirements and needs
Location varies so much from a retail storefront to a warehouse or shipping container.
Timeline to MVP was very short
Goals of this App
Allow brands such as Nike, Adidas, Puma and others check that their product is authentic using variety of different data points.
Speed and accuracy of scanning and creating a report was a major KPI
Keep logs of everything for security
Use the new Design System for look and feel and consistency across the org
